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Article CommentaryCOMMENTARY

Promoting Creative Problem-Solving in Schools of Pharmacy With the Use of Design Thinking

Michael D. Wolcott and Jacqueline E. McLaughlin
American Journal of Pharmaceutical Education October 2020, 84 (10) ajpe8065; DOI: https://doi.org/10.5688/ajpe8065
Michael D. Wolcott
aUniversity of North Carolina, Eshelman School of Pharmacy, Chapel Hill, North Carolina
bUniversity of North Carolina, Adams School of Dentistry, Chapel Hill, North Carolina
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Jacqueline E. McLaughlin
aUniversity of North Carolina, Eshelman School of Pharmacy, Chapel Hill, North Carolina
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Abstract

Creativity and innovation are commonly discussed topics in the health professions and health professions education. However, initiating creative problem-solving without having a well-defined process in place can be a significant struggle. The design thinking process is gaining popularity in the health professions as a helpful strategy for individuals to address complex problems. In this commentary, we outline the design thinking process and advocate for the use of design thinking by faculty members to promote creative problem-solving in schools and colleges of pharmacy. The design thinking process includes three basic phases (inspiration, ideation, and implementation), each of which is accompanied by various strategies that enable participants to create and organize innovative solutions. Design thinking encourages collaboration, iteration, and optimism using techniques that make addressing ambiguity and failure during the creative process more comfortable. In addition, it pushes participants forward with ideas and can encourage confidence in individual creativity. Engaging faculty members, students, and practitioners in the design thinking process can equip individuals with the techniques and mindset needed to address complex problems in pharmacy education and beyond.

Keywords
  • design thinking
  • user-centered design
  • creativity
  • problem-solving
  • innovation
  • Received March 18, 2020.
  • Accepted May 20, 2020.
  • © 2020 American Association of Colleges of Pharmacy
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American Journal of Pharmaceutical Education
Vol. 84, Issue 10
1 Oct 2020
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Promoting Creative Problem-Solving in Schools of Pharmacy With the Use of Design Thinking
Michael D. Wolcott, Jacqueline E. McLaughlin
American Journal of Pharmaceutical Education Oct 2020, 84 (10) ajpe8065; DOI: 10.5688/ajpe8065

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Promoting Creative Problem-Solving in Schools of Pharmacy With the Use of Design Thinking
Michael D. Wolcott, Jacqueline E. McLaughlin
American Journal of Pharmaceutical Education Oct 2020, 84 (10) ajpe8065; DOI: 10.5688/ajpe8065
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Keywords

  • design thinking
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  • problem-solving
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